It became clear that there was and still is a high demand for small, compact meals for athletes. For that reason there were different kinds of oat flake cereal bars. Small and handy, easy to digest, tasty, but really expensive. 65g for around 1,50 Euro. Thus the demand for such products was not very high.
And so Energy Cake was produced and by 2009/10 the product was offered in 14 flavours as a service to our customers in Vienna’s biggest sports nutrition store for only 99 cent and was very well received. Over the years the demand has risen steadily. Various gyms and sport nutrition stores in Vienna, in Austria and even outside of Austria were enquiring about this special treat. Thus it is now amongst the most popular oat flake cereal bars in the German-speaking market and – in the truest sense of the word – on everyone’s lips.
